Privacy policy

Natura Prime Brand manages this store and website—including data, content, features, tools, products, and services—to provide you, the customer, with a curated shopping experience (the “Services”). Our store uses Shopify technology that enables us to offer the Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us by any other means. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described here.

Personal Information We Collect or Process

When we say “personal information,” we mean any data that identifies you or can reasonably be linked to you or another person. Personal information does not include data that has been anonymized or de-identified so that it can no longer identify you or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal information, including inferences drawn from such data:

Contact details including your name, address, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, and bank account numbers, payment card information, financial account details, transaction details, payment method, payment confirmation, and other payment-related information.

Account information including your username, password, security questions, preferences, and settings.

Transaction information including items you view, add to cart, save to a wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

Communications with us including information you provide in your communications with us, for example when submitting a customer support request.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including information about your interactions with the Services, such as how and when you use or browse them.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.

Automatically through the Services, including information from your device when you use our products or services or visit our website, and through cookies and similar technologies.

From our service providers, including when we engage them to enable certain technology or when they collect or process personal information on our behalf.

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Provide, personalize, and improve the Services. We use your personal information to provide the Services to you, including honoring our contract with you, processing your payments, managing your orders, remembering your preferences and items of interest, sending account-related notices, handling purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and delivering a personalized shopping experience such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising, and promotional communications by email, text message, or postal mail, and showing you online ads for products or services within the Services or on other websites, including based on items you previously purchased, added to cart, or interacted with on the Services.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or act on potential fraudulent, illegal, dangerous, or malicious activities, protect public safety, and safeguard our Services. If you choose to use the Services and register an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly advise you not to share your username, password, or other account information with anyone.

Communications with you. We use your personal information to provide customer support, respond to your requests, deliver services effectively, and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or governmental authorities; to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

With Shopify, service providers, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping management.

With business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to support personalized advertising by third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in line with their own privacy notices. Depending on where you live, you may have the right to tell us not to share information about you for personalized advertising and marketing based on your online activity across different merchants and websites.

When you direct, request, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through the use of social media widgets or login integrations.

With our affiliates or, more broadly, within our corporate group.

In connection with a business transaction such as a merger, acquisition, sale of assets, financing, or insolvency; to comply with applicable legal obligations, including responding to subpoenas, search warrants, or similar requests; to enforce applicable Terms of Service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

To deliver and improve the Services, information you submit to the Services may be transmitted to and shared with Shopify and third parties who may be located in countries other than your own.

In addition, to help protect, develop, and improve our business, we may use certain advanced Shopify features that incorporate data and information derived from your interactions with our store, with other merchants, and with the Shopify platform itself. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with the Shopify platform.

In these circumstances, Shopify may act as the controller of your personal information, including handling your requests to exercise your rights regarding Shopify’s use of that information. For more information on how Shopify uses your personal information and the rights you may have, please see Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you access links that lead to sites not affiliated with or controlled by us, we recommend reviewing their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security practices of such third-party sites, including the accuracy, completeness, or reliability of the information they contain. Information you provide in public or semi-public spaces, including information shared on third-party social media platforms, may also be visible to other users of the Services and users of those third-party platforms.

The inclusion of such links does not, by itself, imply endorsement of the content of those platforms or of their owners or operators, unless expressly stated within the Services.

Children’s Data

The Services are not intended for use by minors, and we do not knowingly collect personal information from individuals considered minors under the laws of your jurisdiction.

If you are a parent or legal guardian of a minor who has provided us with personal information, you may contact us using the details below to request deletion of that information. As of the effective date of this Privacy Policy, we are not aware of “sharing” or “selling,” as defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee absolute security. In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request where permitted by law.

Right of access. You may have the right to request access to the personal information we hold about you.

Right to deletion. You may have the right to request that we delete the personal information we hold about you.

Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.

Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Communication preferences. We may send you promotional emails, and you can opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You can exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and the rights you may have, including those related to data processed by Shopify, please visit Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting a request submitted by an agent, we may require proof that you have authorized the agent to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request within a reasonable timeframe, as required by applicable law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us at the details below or to file a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses (SCCs) or any equivalent contract issued by the competent UK authority, as applicable, unless the transfer is to a country recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the “Last updated” date, and provide notice of changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us at:

Email: info@naturaprime.co